Sources moves on a symbolic territory so dense it risks bringing the audience into a hyper-trophic, overwhelming, excessive assignment of meanings, eventually minimizing the value of the artist's action, framing it in a far too easy system of semantic references.
Here's why it's necessary to look back to the long relationship between Ghiotti and Photography, advertising in particular, in order to better understand the value in the concepts of complexity/essentiality in the artist’s iconological research. The typical image bulimia in the advertising system forces the consumer addiction to ingesting a quantity of images among which the relationship between the contents seems to be built in retrospect, almost trying to "justify" some kind of plot in the mind of the audience, bringing it to an effective message decoding: simple, unique, unmistakable.
In Sources instead Ghiotti appears to move through a someway backwards path: starting extremely complex, loaded, a true generator of sense, finally renders it essential, flawless and noiseless. The chosen subject, significantly charged of symbolic attributions: place in which, according to many cosmogonist myths, water is separated from the earth to give birth to life, which focuses archetypal concepts such as sacredness, origin, boundary, nevertheless economic, political, environmental issues that have to do with water and it's incommensurable value, is solved in the final, synthetic, perfect form which we can see only after physically walking kilometers of land, after having left behind, along the road and during the time separating shootings - since 2007 - all the unnecessary, the blatant, the redundant.
As if, the most interesting re-appropriation that Bepi Ghiotti operates on the photographic tool was achieved through his personal, rather existential, path to synthesis. Almost telling about a trip backwards, made of subtraction and of lightening once he reached the sources. That only in the end shows a new symbolic, ancestral, sacred beginning, able to distill the initial complexity in a simple, essential vision.






Binoh, Bali 2014 


Rivara, 2010 


Rhine, Switzerland 2008 


Mekong-Zaxiqiwa, Tibet 2012 


Tigris-Birkleyn, Turkey 2011 


Elba, Czech Republic 2010 


Euphrates, Turkey 2011 


Tiber, Italy 2008 


Severn, U.K. 2009 


Yellow River, Tibet 2012 


Tagus, Spain 2008 


Thames, U.K. 2009 


Po, Italy 2009 


Rhone, Switzerland 2008 


Volga, Russia 2010 


Adige, Italy 2009 


Danube, Germany 2009 


Seine, France 2008 


Ebro, Spain 2008 


Loire, France 2008 


Tigris-Hazar, Turkey 2011 


Rivara, 2010